Saka Mitra Sejati

SAKA MITRA SEJATI is a company which prioritize the role of a good friend. A true friend will always be there for you when you need them, and in terms of business, teamwork in the company, as well as how you treat others (especially the customers/guests) in the hospitality industry, you need to treat them as a friend.

Service

Branding Direction

Client

PT Saka Mitra Sejati

Year

2035

Above anything, the people of Batak has been known for being good hosts and a fun companion. They also share the traits of tremendous bravery and loyalty.

Looking at these portraitures, we understand that hospitality roots from the culture. There are certain standards indeed, but the people of Batak do it quite differently.

Gorga

The logo is an adapted Toba Batak tribe carving ornament "Gorga" called "Mata Niari" which has a meaning of the sun.As a symbol of the source of life force and for determining the path of life in the world.

Mata Niari

Mata Niari is also a symbol of a true good friend that never leaves you. No matter what and where, they will always show up the next morning.

Ulos

The pattern gestures from Ulos fabric that is a fabric of hospitality for Batak people. It's used in many traditional events and rituals such as weddings, born of a child, welcoming guests, to funerals.

The True Friendship to Bataknese

In Indonesia, you believe that you will at least have one Bataknese in your life as a good friend. That is because they are one of the most trustworthy & loyal.