Passion x Marvel
In collaboration with Marvel, Passion Jewelry would like to create a playful campaign to promote their Marvel Collection, in which featuring the best Marvel action heroes of all time such as: Iron Man, Captain America, Thor, Groots from Guardian of The Galaxy, and Spider Man. How do you combine somewhat comic book characters into a fashion campaign, that is the brief we were challenged to answer.
Service
Product Campaign
Client
Passion Jewelry
Year
2023
If there's any message that we discovered watching Marvel movies growing up, it's about how superpower is earned, and how it comes with responsibility and the obligation to stay low-key, and even your true identity must be kept concealed completely.
UNLEASH YOUR INNER POWER
With this campaign, we invite everyone to unmask their hidden superpower and reveal their beauty from within. Believing is everything!
Limited Edition
In this limited edition, Passion Jewelry has done such exquisite collectible necklace pendants with intricate details of embedded diamond and white gold decorating the mask of these superheroes of Marvel. Each of the series comes in 200 unique pieces and was sold in less than one month after the launch campaign.
