Objects of Living
In 2023, AlvinT - a modern contemporary furniture brand based in Indonesia founded by Alvin Tjitrowirjo, collaborated together, for the second time, with high-end furniture manufacturer Saniharto - entitled "Objects of Living". With his deep knowledge of wooden & rattan furniture, Alvin wishes to invite others to relearn how to reuse our senses. To feel, touch, smell, and learn how to observe one’s surroundings like a child that is just discovering the world.
RO STUDIO combined works of several other visual artists and the team by AlvinT - Shape of Thoughts, and developed the concept video for the purpose of the collection launch held in March, 2023.
Service
Campaign Photography & Videography
Client
Saniharto
Year
2023
Translating the observations into curvatures, carvings, and tangible materials - Saniharto and AlvinT create a collection that captures moments of humanity,
glimpses of desire, and embracing imperfections as a reminder of our position as humans—as beings—in this world.
Social Media Collaterals
In order to prepare a successful launch event, RO STUDIO prepared the teaser & on-venue content editorial to amplify the buzz of this celebratory event. The engagement rate that happened during the particular two weeks before the event had increased 4100% over the average daily.