Milky Way - Japanese Galactical Cafe
Milkyway is a café located at By The Sea, Lippo Mall Puri, and Land’s End PIK, and
Senayan City - offering contemporary food and a jovial experience to its consumers. The hero product would be Japanese authentic foods with western twist, ice frappé and drinks, dessert, especially its signature Kakigori.
Service
Identity & Branding, Print, Digital Campaign
Client
Exotic Group
Year
2021
Conceptual Cafe
Milky Way tells the story about the universe and how the stars are aligned beautifully.
Many people stops believing in
miracle. But the universe tells us
otherwise. Sometimes all you
must do is to wish upon a star,
and the magic may happen.
The Logo
Logograms represents both letters M & W with negative spaces that forms the shape of a star, with ligature entailed with swirling motions inspired by the rotating movement of the galaxy
Visual Identity
Colors play very important role in keeping the whole branding to tell a coherent story. There is a whole spectrum of colors curated in Milky Way branding to recreate your good memory of your favorite TV cartoon on Sunday morning.
The Mascot
The mascots of Milky Way is a group of friends from different planets. The main character: Milky, is a human boy who lives in a deserted planet called Planet Miracle. In order for him and the other inhabitants in his planet to survive, he must explore the galaxy to find edible food and ingredients. As his story unfolds, he discovers more adventurous journey and incredible friends along the way.
